May 1, 2004




The Renaissance List Firm

LIST FIRMS HAVE EMERGED from the tough economic climate of the past few years as multifaceted service providers. Aside from traditional list rental and management, list firms now offer such varied services as circulation planning, market analysis, mail-date and trend …

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In Uncategorized

May 1, 2004




Sweet Spot

You probably knew that candy is the most popular Easter goodie, but did you know that if you laid all the eggs made at the Cadbury Creme Egg plant end to end, they would stretch 12,000 miles? This and other fascinating …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2004




The Expected and the Unexpected

Some of the newer services offered by list firms make sense in the context of the companies’ original missions. Indeed, it’s not much of a stretch for a company that provides suggestions about prospecting lists to offer database analysis and …

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In Uncategorized

May 1, 2004




opinion & response

Feedback from First Critique Survivor
Thank you for critiquing our quarterly HGH Hardware Supply catalog (“Catalog Critique: A Hard Look at a Hardware Cataloger,” January issue). As is the case with anything worthwhile, the reviews were a little painful, but …

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In Shipping/Delivery

May 1, 2004




Model Opportunities

FOR MANY CATALOGERS, the right customers may be just a modeling application away. Confronted with shrinking list universes, reduced response rates, and overmailed “best customer” segments, more catalogers may turn to modeling to find new or better targets from both …

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In News

May 1, 2004




Outside of the Mailbox

IT’S THE RARE CATALOGER that sells exclusively via catalog anymore. Which is why it’s the rare list firm that focuses exclusively on managing and recommending mailing lists. Today’s list companies offer multichannel-related services such as e-mail append, search engine placement, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2004




From Little Acorn to $11 Million Oak

Just three years since its launch, videos and gifts marketer Acorn Direct is looking to bust loose.
Catalog/online sales for the Silver Spring, MD-based direct division of London-based Acorn Media UK have grown from $2 million in its first year …

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In News

May 1, 2004




the cybercritic

As you might imagine, the Cybercritic is a highly sought-after speaker on the Internet marketing circuit. And with Web selling — and online marketing conferences, seminars, and sessions — here to stay, my presentation tools and I have been working overtime. So …

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In News

May 1, 2004




listings

NEW LISTS
OFFICEMAX DIRECT BUYERS
More than 1.1 million business owners, purchasing agents, office managers, and consumers have purchased from the OfficeMax catalog or Website during the past 12 months. A cataloger/retailer of office supplies, OfficeMax sells office furniture, computers and …

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In News

May 1, 2004




When Spiegel Met Godot

If you relied solely on the consumer media, you’d think that Spiegel’s woes stem primarily from its failure to get rid of its archaic “big book.” Indeed, even in our pages over the years (as evidenced in our cover story “…

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