February 1, 2003




Listings

NEW LISTS
DELIGHTFUL DELIVERIES
A cataloger/online marketer of gift baskets and gourmet foods, Delightful Deliveries has more than 21,000 12-month buyers and requesters. Customers, 60% of whom are women, have an average household income of $100,000 and spend an average of $80 an …

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In News

February 1, 2003




All Boomers Are Not Alike

Americans 40 years old and up account for 43% of the U.S. population. More important to you as marketers, they account for 73% of all direct marketing purchases. Yet the catalog industry could do more not only to recognize this market’s existence …

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In International

January 1, 2003




Listings

NEW LISTS
QC SUPPLY CATALOG
Nearly 19,000 agriculture professionals have bought work apparel, livestock supplies, farm equipment, and other related items from the QC Supply Catalog during the past year. Seventy-nine percent of customers are male.
Cost: $130/M
Selects: geography, six-month …

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In News

January 1, 2003




People News

Edison, NJ-based cataloger Dr. Leonard’s Healthcare Corp. has appointed Thomas W. McIntyre president/CEO. McIntyre succeeds Bruce E. Taylor, senior managing director of Cortec Group, who had served as interim CEO following the retirement of longtime president Stephen L. Brotman. …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 2003




Whole Nine Yards

FANBUZZ INC. WORKS HARD for its money. No mere fulfillment house, the company provides a range of turnkey solutions that cover everything from scoop to nuts. FanBuzz takes and processes orders, warehouses merchandise, ships it, and designs and builds customized …

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In Opsandfulfillment_warehouse-20-03-2013, Order Mgmt

January 1, 2003




Production Page: Printers Don’t Just Print Anymore

The days of a printer simply running and binding a catalog are long over. According to the 2002 Catalog Age Benchmark Report on Print, Production, and Paper (October issue), 64% of catalogers use their printer as a paper consultant, 68% buy their paper …

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In Lists & Data - Business-14-05-2013

January 1, 2003




Opinion & Response

Frodo Doesn’t Really Live, You Know
Tying in with the release of the second film in the Lord of the Rings trilogy, the holiday catalog from collectibles mailer The Noble Collection includes nine pages of swords, goblets, and of course, …

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In Shipping/Delivery

January 1, 2003




Lists and Prospecting: The Overlooked Hispanic Market

The nation’s 35.3 million Hispanics make up 13% of the U.S. population. Yet, “for some strange reason, most catalogers don’t pursue the Hispanic market,” says Rick Blume, vice president of multicultural and database marketing for Farmingdale, NY-based list firm 21st Century …

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In News

January 1, 2003




Here, There, and Everywhere

When seeking ways to increase sales and their companies’ long-term prospects, few catalogers consider expanding into an overseas market. And it’s true that mailing into, say, Japan or Brazil isn’t a simple proposition. The language, the currency, the privacy regulations, …

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In News

December 6, 2002




New York direct marketing group honors Leon Henry

Leon Henry
, founder/president/owner of the Scarsdale, NY-based list and alternative media firm bearing his name, was honored with the Hudson Valley Direct Marketing Association’s first annual Founders Award during the group’s holiday luncheon on Dec. 6 in Greenwich, CT. …

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In News

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