May 1, 2001




In Praise of Crying Wolf

In Moira Cotlier’s cover story on how the European foot and mouth disease epidemic may hurt U.S. catalogers, consultant Andrea Lawson-Gray says, “We’re a country that is fairly short-sighted about problems that are not happening on our shores.” As …

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In News

May 1, 2001




The Cybercritic: Pet Supplies

This month The Cybercritic goes to the dogs…well, to Websites selling products for dogs and other pets
PetSmart.com
PetSmart.com’s home page offers a cornucopia of features, including links to new items, a pet library, and a buyers’ …

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In Uncategorized

May 1, 2001




People News

Mt. Laurel, NJ-based Roosevelt Paper Co. announced that Jeff Goldberg joined the outside sales staff at the company’s Richwood, KY, facility. Goldberg will cover South Florida, including the Sarasota, Fort Myers, and Naples areas. Previously, Goldberg spent 10 years in the …

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In CRM, Lists & Data - Buisness

April 26, 2001




USPS Management Formally Proposes a July 1 Postage Hike

Washington—USPS management formally announced on April 25 that it will recommend that its Board of Governors (BOG) raise rates across the board—excluding first class—by 3%, effective July 1, CATALOG AGE has learned. The announcement was made during the Mailers Technical …

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In News

April 1, 2001




i-bits

GET READY FOR YOUR CLOSEUP
If you want to convert online browsers into buyers, add a zoom-in feature to your product graphics. According to a January study by PricewaterhouseCoopers, 44% of shoppers surveyed said that the ability to see a closeup …

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In News

April 1, 2001




Catalog Analysis: Assigning Value to Your Customer List

Typically a catalog has dollars invested in inventory, equipment, furnishings, buildings, and certainly labor. But a cataloger’s most-prized asset in the eyes of the investment community is its house file. Appraising your customer list helps financial experts estimate the overall …

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In News

April 1, 2001




People News

Schaumburg, IL-based database company Experian has named Deborah Lowman-Zuccarini executive vice president/chief marketing officer for Experian Marketing Solutions. She had been chief operating officer for Nykamp Consulting Group.
Chicago-based Chicago Association of Direct Marketing (CADM) has appointed George A. …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2001




ask the experts

If you are responsible for online privacy issues in your company, your mantra should be “Know, say, do.” Know what your company is doing, say what your practices are, and make sure you do what you say.
First, you have …

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In CRM, News

March 28, 2001




Movers and Shakers

Sport Supply Group,
a Dallas-based business-to-business catalog of sports equipments, promoted Eugene Grant to executive vice president of sales and marketing. Grant will remain president of Athletic Training Equipment Co., a subsidiary of Sport Supply Group. In addition, the cataloger …

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In News

March 15, 2001




List Watch: Mailers Reflect on Hot Selects

When prospecting, catalogers for the most part are sticking to the “tried and true” selects on mailing lists: dollar amount spent, recency of purchase, product purchased, and frequency. We asked several catalogers and list industry experts about the hottest selects …

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In News

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