August 1, 2003




Listings

NEW LISTS
FRIENDSHIP HOUSE CATALOG BUYERS
Friendship House catalog, which sells musical gifts, awards, and teaching aids to music aficionados, music and choir teachers, music directors, and music students, has 72,915 buyers in its files. Buyers, of whom 80% are female, are …

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In News

August 1, 2003




The New Trend: Catalogers Turning Private

Eyebrows raised when San Francisco-based gifts cataloger RedEnvelope filed for an initial public offering with the Securities and Exchange Commission in June. Several years ago, industry observers would have greeted the news with little more than a polite nod. After …

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In Uncategorized

August 1, 2003




The Fourth Annual I.Merchant Awards

The Web has become a far more competitive playing field this year, with companies revamping their sites and applying more-stringent metrics to measure online performance. So it should be no surprise that our judges were equally as tough on the …

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In Uncategorized

August 1, 2003




The CATALOG AGE 100: Bigger and Better

If the Catalog Age 100 is any indication, the economy may be on the road to recovery — albeit slowly.
Sixty of the companies on this year’s list of the industry’s 100 largest players enjoyed year-over-year direct sales growth. That’s an appreciable improvement …

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In Lists & Data - Business

July 23, 2003




Lillian Vernon Goes Wal-Mart via Hometown Threads

The potential for branding opportunities was one reason that the investment firm Ripplewood Holdings and media management company ZelnickMedia bought Lillian Vernon Corp. this year. And already, the gifts and home products cataloger is partnering with Hometown Threads, a franchise …

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In News

July 1, 2003




Listings

NEW LISTS
DEATH BY TRUFFLES
The Death by Truffles catalog has 447,368 12-month customers, 40% of whom are men. They spend an average of $55 an order on products such as bittersweet chocolate, French vanilla and white chocolate ganaches, expresso, and other treats.

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In News

July 1, 2003




Search Options

The complexities and myriad options of search marketing prevent most catalogers from taking full advantage of the tool. Those who have discovered the power of search marketing, however, are highly enthusiastic. “Partnering with all major players is a monumental challenge …

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In WEB CHANNEL: SEO/SEM

July 1, 2003




People News

San Francisco-based gifts cataloger RedEnvelope appointed Michael Moritz chairman of the board. Moritz is a partner of Sequoia Capital and is a director of several companies. Former chairman of the board Hilary Billings remains a member of the board of …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

July 1, 2003




Tough Times for Nonprofit Catalogers

Catalog sales are expected to increase 6% this year, according to the Direct Marketing Association, to $132.8 billion. But for the most part, catalogs associated with not-for-profit groups won’t be so lucky: The DMA expects their sales to rise a scant 2% this …

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In News

June 20, 2003




Live from DCI Boston: Brand the Process, Not the Product

(Direct Newsline) Boston–Marketers should focus budgets on branding their processes, rather than their products, according to Stephen Diorio.
Diorio, author of “Beyond e: The 12 Ways Technology Will Transform Sales & Marketing Strategy,” spoke Thursday at DCI’s Customer Relationship Management Conference and …

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