July 7, 2004




Star-Struck Eddie Bauer Goes Green

Eddie Bauer’s parent firm, Spiegel, may be bankrupt, but that hasn’t kept the Redmond, WA-based apparel cataloger/retailer from trying to do something about the environment. On July 7, Eddie Bauer announced it was launching an environmental awareness campaign …

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In Uncategorized

July 7, 2004




DMA Names John Greco Jr. CEO

The Direct Marketing Association on July 7 named John Greco Jr. president/CEO. He replaces Bob Wientzen, who left the organization at the end of June.
Greco has no background in the catalog business. He did hold several executive positions with …

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In Uncategorized

July 1, 2004




The Business of B-to-B Subscriber Files

Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that need to reach a specific niche, the lists of special-interest magazines can uncover the exact sort of prospects they need.
Suppose …

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In Email

July 1, 2004




opinion & response

Praise to Pass Along
I enjoy reading every issue of my Catalog Age cover to cover. With each issue, I find myself ripping out articles to pass on to co-workers, tearing out others as reference guides, providing “lead” information to …

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In Shipping/Delivery

July 1, 2004




listings

NEW LISTS
BBC BRITANNIA
More than 50,000 12-month buyers are on the BBC Britannia masterfile, the result of a merger of the BBC America Shop and Britannia video and gift catalogs. Customers spent an average of $77 an order on videos of …

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In News

July 1, 2004




The Psychic Mailman

Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes with more than 100 offers, poised to ring the doorbell only at the moment buyers …

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In Uncategorized

July 1, 2004




Jumping Ship

Whether you rightshore, multishore, or just plain offshore your operations, you’re part of a trend that’s accelerating despite — or perhaps because of — the heated political and media debate surrounding it. In a recent survey of over 1,800 North American business and …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

July 1, 2004




Fall Circ Looking Up

Thanks to the improving economy and decent spring sales, most catalogers contacted in June say they intend to mail more fall and early-holiday books than they had last year. Then again, last year marketers weren’t especially aggressive with their catalog …

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In News

June 11, 2004




DMA to Honor Dave Florence and Ben Franklin

Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After successful stints as a sales data processing sales rep for IBM and Royal McBee Corp., Florence went on …

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In News

June 10, 2004




Mokrynski Named DMA List Leader of the Year

Donald Mokrynski, chairman of list firm Mokrynski & Associates, has been named this year’s DMA List Leader of the Year. He will be honored at a dinner on Aug. 11 in New York during the DMA List Vision Conference.
“Don’s company …

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In News

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