July 23, 2003




Lillian Vernon Goes Wal-Mart via Hometown Threads

The potential for branding opportunities was one reason that the investment firm Ripplewood Holdings and media management company ZelnickMedia bought Lillian Vernon Corp. this year. And already, the gifts and home products cataloger is partnering with Hometown Threads, a franchise …

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In News

July 1, 2003




Listings

NEW LISTS
DEATH BY TRUFFLES
The Death by Truffles catalog has 447,368 12-month customers, 40% of whom are men. They spend an average of $55 an order on products such as bittersweet chocolate, French vanilla and white chocolate ganaches, expresso, and other treats.

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In News

July 1, 2003




Search Options

The complexities and myriad options of search marketing prevent most catalogers from taking full advantage of the tool. Those who have discovered the power of search marketing, however, are highly enthusiastic. “Partnering with all major players is a monumental challenge …

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In WEB CHANNEL: SEO/SEM

July 1, 2003




People News

San Francisco-based gifts cataloger RedEnvelope appointed Michael Moritz chairman of the board. Moritz is a partner of Sequoia Capital and is a director of several companies. Former chairman of the board Hilary Billings remains a member of the board of …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

July 1, 2003




Tough Times for Nonprofit Catalogers

Catalog sales are expected to increase 6% this year, according to the Direct Marketing Association, to $132.8 billion. But for the most part, catalogs associated with not-for-profit groups won’t be so lucky: The DMA expects their sales to rise a scant 2% this …

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In News

June 20, 2003




Live from DCI Boston: Brand the Process, Not the Product

(Direct Newsline) Boston–Marketers should focus budgets on branding their processes, rather than their products, according to Stephen Diorio.
Diorio, author of “Beyond e: The 12 Ways Technology Will Transform Sales & Marketing Strategy,” spoke Thursday at DCI’s Customer Relationship Management Conference and …

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In News

June 6, 2003




May Catalog Sales Improve for Most

The skies may have been gray and cloudy, but May catalog sales were sunny for most of the publicly traded cataloger/retailers tracked by CATALOG AGE.
For instance, cataloger/retailer Jos. A. Bank Clothiers (Nasdaq: JOSB) posted an 16% increase in …

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In News

June 6, 2003




Martha’s Out as Chairman/CEO

Domestic doyenne Martha Stewart is out as chairman/CEO of Martha Stewart Living Omnimedia, the media empire she founded. Stewart, of course, has been charged with several counts in connection with an alleged insider-trading deal. The company’s holdings include Martha …

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In News

June 2, 2003




Live from ACC: Sunday School for Small Catalogers

San Francisco–Advising small and start-up catalogers not to neglect many of the same concerns that large catalogers deal with, Jack Schmid and Gina Valentino of Shawnee Mission, KS-based consultancy J. Schmid & Associates kicked off the Small and Start-up Catalogs Intensive …

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In News

June 1, 2003




Promotion Commotion

Classroom Direct’s spring/summer catalog touts free shipping on its cover, but the small print specifies it’s only for customers who place orders of $79 or more online. The school supplies marketer, a division of Appleton, WI-based School Specialty, uses the …

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In Lists & Data - Business-14-05-2013

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