August 1, 1999




Protecting your good name

Thanks to Internet chat rooms, message boards, and newsgroups, anyone can broadcast his or her opinions about your company to a large audience. If the opinions are positive, you get some free advertising. But if the spin is negative – …

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In Lists & Data - Business-14-05-2013

August 1, 1999




CUSTOMER ACQUISITION: When should you prospect?

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies widely by product category – and even by cataloger.
“The best time to prospect is during …

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In News

August 1, 1999




Call centers: Applying peer pressure

Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees from the same demographic as their target audience.
Upscale casual apparel marketer Abercrombie & …

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In News

August 1, 1999




TARGET MARKETING: Expanding your universe

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting a different type or size business, or by expanding into new product lines aimed at serving new customer segments, …

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In News

July 1, 1999




Evolution of a brand

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to the first caller, and the phones haven’t stopped ringing since. What began back …

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In News

June 1, 1999




Europe jumps online

Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only within the U.S. But of the 158.5 million people currently online worldwide, more than half …

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In News

June 1, 1999




listings

New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.
Cost: $90/M
Selects: recency, Nielsen county, source/zip, zip, state/SCF/gender
Contact: List Services Corp., 203-743-2600
COMPUTER HARDWARE BUYERS …

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In News

June 1, 1999




Co-op promotions go high tech

With all the talk about driving Website traffic and generating leads, it’s no wonder that a new marketing concept that promises to do both-endorsed e-mail-has hit the cyberworld.
Endorsed e-mail is a high-tech twist on co-op marketing. And although still …

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In News

June 1, 1999




people

Dodgeville, WI-based Lands’ End has named Sidney C. Mashburn vice president of design; James D. Fielding, vice president of general merchandising for the co-ed division; and David A. Johnson, vice president of direct marketing.
Watsonville, CA-based West Marine has named …

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In Uncategorized

June 1, 1999




Home Depot ProBook prints in 25 versions

Hardware retail giant Home Depot has 800 stores nationwide, so why should it settle for just one version of its ProBook catalog? Since launching the business-to-business catalog nearly four years ago, the $30.2 billion Home Depot has expanded the book from one …

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In News

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