April 1, 2000




Spiegel’s power play

Over the years, Spiegel Catalog has assumed more personalities than Madonna – and for the most part, with less success. The current Spiegel catalog tagline is “Style for Life.” This, in effect, replaces the “Live by the Book” tagline of …

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In Uncategorized

April 1, 2000




ONLINE SECURITY: Warding off hacker attacks

Simple ways to keep your Website secure
After a cyber extortionist calling himself or herself Maxus hacked into the database of the CD Universe music Website in January and stole tens of thousands of credit card customers’ names and numbers, …

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In News

April 1, 2000




STRATEGIES: ONE BIG SECRET

Victoria’s Secret parent integrating brands and channels
For the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly “branding” meetings. Bringing in key department managers – from creative, merchandising, circulation, and new media – …

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In Channel Integration

March 1, 2000




DIGITAL CONTENT MANAGEMENT: Need for speed spurs use of digital technology

Speed, simplicity, and profits are what catalogers seek from their digital content management (DCM) system, according to a survey by Menasha, WI-based printer and digital imaging company Banta Corp. of 1,500 executives at catalog companies with annual sales exceeding $20 million.
Sixty …

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In News

March 1, 2000




MULTICULTURAL MARKETING: Fingerhut’s Hispanic push

Cataloger invests in Hispanic mailer Empire Direct to expand in market
When general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic market in 1991, it was a tiny, but growing, part of the Minnetonka, MN-based cataloger’s business. But nine years …

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In News

March 1, 2000




STRATEGIES: Get ready for merger mania

Dot-coms expected to seek deals with catalogers
On the defensive from the dot-com upstarts, the majority of print catalogers have built Websites to complement their existing business. But in the wake of well-publicized snafus such as Toysrus.com’s inability to …

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In Uncategorized

March 1, 2000




LIST ROUNDTABLE: On brokers’ changing roles

Most industry observers agree that the relationship between list brokers and their clients has changed in recent years. But when we asked four brokers to explain those changes and their magnitude, their answers differed dramatically. Still, whether they simply work …

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In News

February 1, 2000




INTERNATIONAL: Canada resurges

New potential as economy improves
As the markets in Japan, Eastern Europe, and South America contract due to unstable currencies and recession, the time may be right for U.S. mailers to look closer to home – to Canada – …

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In News

February 1, 2000




BENCHMARK 2000 MARKETING

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take market research. For the decade-plus that Catalog Age has conducted its benchmark survey on marketing, each year …

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In News

February 1, 2000




MORE THAN eye CANDY

There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and whistles. Sure, offering cool swirling graphics or fun animated characters might enhance the …

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