June 6, 2003




May Catalog Sales Improve for Most

The skies may have been gray and cloudy, but May catalog sales were sunny for most of the publicly traded cataloger/retailers tracked by CATALOG AGE.
For instance, cataloger/retailer Jos. A. Bank Clothiers (Nasdaq: JOSB) posted an 16% increase in …

More...

In News

June 6, 2003




Martha’s Out as Chairman/CEO

Domestic doyenne Martha Stewart is out as chairman/CEO of Martha Stewart Living Omnimedia, the media empire she founded. Stewart, of course, has been charged with several counts in connection with an alleged insider-trading deal. The company’s holdings include Martha …

More...

In News

June 2, 2003




Live from ACC: Sunday School for Small Catalogers

San Francisco–Advising small and start-up catalogers not to neglect many of the same concerns that large catalogers deal with, Jack Schmid and Gina Valentino of Shawnee Mission, KS-based consultancy J. Schmid & Associates kicked off the Small and Start-up Catalogs Intensive …

More...

In News

June 1, 2003




Promotion Commotion

Classroom Direct’s spring/summer catalog touts free shipping on its cover, but the small print specifies it’s only for customers who place orders of $79 or more online. The school supplies marketer, a division of Appleton, WI-based School Specialty, uses the …

More...

In Lists & Data - Business-14-05-2013

June 1, 2003




Listings

NEW LISTS
BRISKY PET PRODUCTS
This is a list of 21,299 12-month buyers/paid requesters of Brisky Pet Products catalog, which sells hard-to-find items to the owners of exotic pets such as ferrets, hedgehogs, chinchillas, pot-belly pigs, and wallabys. The average …

More...

In News

June 1, 2003




Opinion and Response

Don’t Count Us Out
Just got your 20th anniversary edition of Catalog Age. Congratulations!
Looking through the issue I came across a chart entitled “Goodbye/Hello” on the bottom of page 29. In the chart you cite many list firms that …

More...

In Shipping/Delivery

June 1, 2003




Live from ACC: Conference Not Just for Catalogers

San Francisco–Judging from the diversity of the attendees at this year’s Annual Catalog Conference, the show isn’t just for catalogers. Running June 1-3 in San Francisco, the ACC is sponsored by CATALOG AGE and the Direct Marketing Association.
One noncatalog …

More...

In News

June 1, 2003




After the Lillian Vernon Sale, the Turnaround

When Rye, NY-based gifts and housewares cataloger Lillian Vernon Corp. agreed on April 16 to be sold, Lillianmania swept the New York area. Multiple articles discussing the deal and celebrating founder Vernon appeared in The New York Times, The Wall Street …

More...

In International

June 1, 2003




The Key to Kiosks

The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So in-store kiosks that enable customers to access more products or product information via a remote …

More...

In Channel Integration

June 1, 2003




Production Page: Trimming for Efficiency

Thinking about changing your trim size? Though some catalogers opt to try a bigger format as a way of upgrading their brand image, most contemplating a change want to reduce the size of their catalog to save on paper and …

More...

In Lists & Data - Business-14-05-2013

  1. 1
  2. ...
  3. 243
  4. 244
  5. 245
  6. 246
  7. 247
  8. 248
  9. 249
  10. ...
  11. 286