June 1, 2003




Listings

NEW LISTS
BRISKY PET PRODUCTS
This is a list of 21,299 12-month buyers/paid requesters of Brisky Pet Products catalog, which sells hard-to-find items to the owners of exotic pets such as ferrets, hedgehogs, chinchillas, pot-belly pigs, and wallabys. The average …

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In News

June 1, 2003




Opinion and Response

Don’t Count Us Out
Just got your 20th anniversary edition of Catalog Age. Congratulations!
Looking through the issue I came across a chart entitled “Goodbye/Hello” on the bottom of page 29. In the chart you cite many list firms that …

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In Shipping/Delivery

June 1, 2003




Live from ACC: Conference Not Just for Catalogers

San Francisco–Judging from the diversity of the attendees at this year’s Annual Catalog Conference, the show isn’t just for catalogers. Running June 1-3 in San Francisco, the ACC is sponsored by CATALOG AGE and the Direct Marketing Association.
One noncatalog …

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In News

June 1, 2003




After the Lillian Vernon Sale, the Turnaround

When Rye, NY-based gifts and housewares cataloger Lillian Vernon Corp. agreed on April 16 to be sold, Lillianmania swept the New York area. Multiple articles discussing the deal and celebrating founder Vernon appeared in The New York Times, The Wall Street …

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In International

June 1, 2003




The Key to Kiosks

The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So in-store kiosks that enable customers to access more products or product information via a remote …

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In Channel Integration

June 1, 2003




Production Page: Trimming for Efficiency

Thinking about changing your trim size? Though some catalogers opt to try a bigger format as a way of upgrading their brand image, most contemplating a change want to reduce the size of their catalog to save on paper and …

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In Lists & Data - Business-14-05-2013

June 1, 2003




Madonna Complex

What do National Lampoon and Lillian Vernon have in common? ZelnickMedia.
Yes, the media management firm that will be responsible for putting the venerable cataloger back in the black also owns a minority interest in the entertainment brand that brought …

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In News

June 1, 2003




People News

New York-based manufacturer/marketer Sure Fit Slipcovers appointed Marty Moskowitz merchandise director. Moskowitz was previously vice president of product development at Saks Fifth Avenue. He will act as a liaison between the sales team and the merchandising/design team, as …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

June 1, 2003




Sourcing Around SARS

The outbreak of severe acute respiratory syndrome (SARS) that has been plaguing Asia — particularly China — has prompted many catalogers to halt travel to the continent. This could pose a major problem for the merchandisers, given that Asia is a prime …

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In Uncategorized

May 7, 2003




Live from Washington DM Days: PR for Direct Marketers

(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will attack anything in the area?”
All we wanted at that …

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