May 1, 2004




people news

Chicago-based facilities maintenance supplies cataloger Granger has promoted Kevin Peters from vice president, inventory management to vice president, supply chain operations. Peters will oversee the company’s product availability and logistics network. Vince Lima was promoted from director of transportation to …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

May 1, 2004




Wasserstein Bullish on Bear Creek

For months the rumor mill was busy with tales of an impending sale of Bear Creek Corp., parent company of food gifts cataloger/retailer Harry and David and horticulture mailer Jackson & Perkins. Through it all, Bear Creek’s parent, Yamanouchi Pharmaceutical …

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In News

May 1, 2004




Eco Group to Launch Catalog Blacklist

ForestEthics isn’t afraid to name names. The San Francisco-based environmental advocacy organization is threatening to go public with a “blacklist” of catalogers that it feels are practicing harmful eco practices.
The group slammed several multimillion-dollar catalogers, including Lands’ End, J….

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In News

May 1, 2004




What’s New in RFID

From retail mandates to agile readers, this year’s hottest tech topic is RFID technology and implementation. O+F asked seven experts in the field — three consultants and industry experts, and four manufacturers and integrators — for their take on the subject.

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In Opsandfulfillment_warehouse-20-03-2013, Ship

April 20, 2004




USPS Launches Direct Mail Ad Campaign

In a forthcoming exclusive interview in Catalog Age: The Show Daily, outgoing Direct Marketing Association president/CEO Bob Wientzen, who will retire from the New York-based organization this summer, says he regrets never having the funds at DMA to do …

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In News

April 1, 2004




An Inside Look at Open-to-Buy

ONE OF A CATALOGER’S LARGEST ASSETS is its inventory — but if not controlled, inventory can quickly become one of its largest liabilities in terms of cash flow and overstock. Although catalogers try to control inventory by planning and buying to …

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In Uncategorized

April 1, 2004




Making a Fine-Art Catalog Finer

The subject of this month’s critique is the 20-page Holiday 2003 catalog from The Greenwich Workshop, a Seymour, CT-based marketer of limited-edition prints and other fine-art items. Our reviewers: Jeff Haggin, president of Haggin Marketing, a catalog, direct marketing, and retail …

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In News

April 1, 2004




Multichannel Prospecting for B-to-B

For a large business-to-business cataloger — say $500 million in sales — a field sales visit costs about five times more than a telemarketing call and 100 times more than a direct mail piece.
That means if every field sales rep visit costs New …

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In B2B, Lists & Data - Business

April 1, 2004




Keeping in Touch in the Off-Season

Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the last few months of the year, making this the only …

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In News

April 1, 2004




listings

NEW LISTS
GIGGLES & GIZMOS
Launched this past fall, the Giggles & Gizmos catalog already has more than 19,000 buyers. Customers, 82% of whom are female, purchase educational toys and crafts for babies and preschoolers from the catalog.
Cost: $105/M
Selects: state, SCF, gender, …

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