December 1, 2002




Multiple Views of Multichannel Promos

Like many other mailers, San Jose, CA-based Hello Direct finds that processing orders online costs less than taking orders over the phone. So the cataloger of wireless communications tools makes a point of offering promotions such as 10% off Web orders, …

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In CRM, News

December 1, 2002




Lists and Prospecting: Does the List Industry Need an Ethics Code?

Thanks to the recession and several company closings, the list industry’s reputation has taken a beating in recent years. For instance, Uni-Mail List Corp., located just four blocks from the World Trade Center, closed less than two months after the …

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In News

December 1, 2002




listings

NEW LISTS
MARSHAL FIELD’S DIRECT
The direct division of the venerable department store launched three catalogs this past summer: Marshall Field’s Direct Apparel, Direct Gift, and Direct Home. During the past six months, more than 140,000 customers have purchased from the …

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In News

December 1, 2002




Eye on b-to-B: Prospecting, Not Spamming

Say “e-mail prospecting,” and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything from herbal remedies for baldness to instant mortgage approval. So while they’re interested in e-mail’s ability to inexpensively …

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In Email, News

November 18, 2002




Robert Kestnbaum dead

(Direct Newsline) Robert D. “Bob” Kestnbaum, founder of Kestnbaum & Co., died Friday morning in Chicago. He was 70.
Kestnbaum, along with his wife, Kate, founded Kestnbaum Consulting, a direct response and database marketing consulting firm in 1967. He served as the company’…

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In Lists & Data - Business-14-05-2013

November 1, 2002




To Love Them Is to Know Them

Many of the most-used features on Quill.com’s Website weren’t the company’s idea. They were its customers’.
From a personalized favorites list to an automatic return function that makes returning unwanted items easier, the office supplies marketer is constantly tweaking …

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In International, News

November 1, 2002




super balance

All Superman had to do was jump over tall buildings. You, by contrast, must boost your facility’s operating performance, reduce costs, increase reliability, improve cycle time to market, and ultimately meet and exceed customer requirements. And oh, by the way, …

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In Contact Center, Opsandfulfillment_warehouse-20-03-2013

November 1, 2002




Listings

NEW LISTS
POWERHOUSE
The nearly 7,500 12-month buyers of the PowerHouse catalog are now available for rental. Customers, 60% of whom are women, spend an average of $60 an order on energy savers, solar lighting, and other items designed to provide “the power …

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In News

October 1, 2002




Catalog Analysis: Setting Your Price for Customer Acquisition Costs

In previous analysis columns, we’ve tried to demystify some of the analytical tools used by successful catalogers. Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage …

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In News

October 1, 2002




The Price of Free S&H

In their battle for customers, online superstores Buy.com and Amazon.com have been using shipping and handling as a weapon. Amazon.com began offering free shipping and handling on all orders of more than $99 in January. Then in June, …

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