January 1, 2003




Here, There, and Everywhere

When seeking ways to increase sales and their companies’ long-term prospects, few catalogers consider expanding into an overseas market. And it’s true that mailing into, say, Japan or Brazil isn’t a simple proposition. The language, the currency, the privacy regulations, …

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In News

December 6, 2002




New York direct marketing group honors Leon Henry

Leon Henry
, founder/president/owner of the Scarsdale, NY-based list and alternative media firm bearing his name, was honored with the Hudson Valley Direct Marketing Association’s first annual Founders Award during the group’s holiday luncheon on Dec. 6 in Greenwich, CT. …

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In News

December 1, 2002




Lists and Prospecting: The Price of Promotions

Everything has a price. And if you’re offering free gifts with purchase or other offers to prospects, you may have to pay surcharges to the owners of the lists you rent. In fact, some owners may refuse to rent you …

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In News

December 1, 2002




Visions of Sugarplums

Wish fulfillment? That could be what your operation desperately needs this holiday season. According to retail analyst Ken Cassar of Jupiter Media Metrix, fewer shopping days and an anticipated increase in demand could have online retailers struggling with fulfillment burdens …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

December 1, 2002




People News

Men’s apparel cataloger/retailer Jos. A. Bank Clothiers has promoted Frank Barbarino to divisional vice president of worldwide sourcing. The Hampstead, MD-based company also hired Robin Graham to replace Barbarino as divisional merchandise manager of suits and suit separates. And …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 2002




Third-Quarter Deals Drop Off Slightly

Twenty-two deals involving catalogers were completed this past third quarter, a 24% decline from the 29 transactions that closed during the third quarter of 2001. That some of the quarter’s biggest deals, such as Kennametal’s purchase of Widia Group and Staples’ acquisitions of …

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In WEB CHANNEL: SEO/SEM

December 1, 2002




Multiple Views of Multichannel Promos

Like many other mailers, San Jose, CA-based Hello Direct finds that processing orders online costs less than taking orders over the phone. So the cataloger of wireless communications tools makes a point of offering promotions such as 10% off Web orders, …

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In CRM, News

December 1, 2002




Lists and Prospecting: Does the List Industry Need an Ethics Code?

Thanks to the recession and several company closings, the list industry’s reputation has taken a beating in recent years. For instance, Uni-Mail List Corp., located just four blocks from the World Trade Center, closed less than two months after the …

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In News

December 1, 2002




listings

NEW LISTS
MARSHAL FIELD’S DIRECT
The direct division of the venerable department store launched three catalogs this past summer: Marshall Field’s Direct Apparel, Direct Gift, and Direct Home. During the past six months, more than 140,000 customers have purchased from the …

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In News

December 1, 2002




Eye on b-to-B: Prospecting, Not Spamming

Say “e-mail prospecting,” and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything from herbal remedies for baldness to instant mortgage approval. So while they’re interested in e-mail’s ability to inexpensively …

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In Email, News

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