December 1, 2002




People News

Men’s apparel cataloger/retailer Jos. A. Bank Clothiers has promoted Frank Barbarino to divisional vice president of worldwide sourcing. The Hampstead, MD-based company also hired Robin Graham to replace Barbarino as divisional merchandise manager of suits and suit separates. And …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 2002




Third-Quarter Deals Drop Off Slightly

Twenty-two deals involving catalogers were completed this past third quarter, a 24% decline from the 29 transactions that closed during the third quarter of 2001. That some of the quarter’s biggest deals, such as Kennametal’s purchase of Widia Group and Staples’ acquisitions of …

More...

In WEB CHANNEL: SEO/SEM

December 1, 2002




Multiple Views of Multichannel Promos

Like many other mailers, San Jose, CA-based Hello Direct finds that processing orders online costs less than taking orders over the phone. So the cataloger of wireless communications tools makes a point of offering promotions such as 10% off Web orders, …

More...

In CRM, News

December 1, 2002




Lists and Prospecting: Does the List Industry Need an Ethics Code?

Thanks to the recession and several company closings, the list industry’s reputation has taken a beating in recent years. For instance, Uni-Mail List Corp., located just four blocks from the World Trade Center, closed less than two months after the …

More...

In News

December 1, 2002




listings

NEW LISTS
MARSHAL FIELD’S DIRECT
The direct division of the venerable department store launched three catalogs this past summer: Marshall Field’s Direct Apparel, Direct Gift, and Direct Home. During the past six months, more than 140,000 customers have purchased from the …

More...

In News

December 1, 2002




Eye on b-to-B: Prospecting, Not Spamming

Say “e-mail prospecting,” and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything from herbal remedies for baldness to instant mortgage approval. So while they’re interested in e-mail’s ability to inexpensively …

More...

In Email, News

November 18, 2002




Robert Kestnbaum dead

(Direct Newsline) Robert D. “Bob” Kestnbaum, founder of Kestnbaum & Co., died Friday morning in Chicago. He was 70.
Kestnbaum, along with his wife, Kate, founded Kestnbaum Consulting, a direct response and database marketing consulting firm in 1967. He served as the company’…

More...

In Lists & Data - Business-14-05-2013

November 1, 2002




To Love Them Is to Know Them

Many of the most-used features on Quill.com’s Website weren’t the company’s idea. They were its customers’.
From a personalized favorites list to an automatic return function that makes returning unwanted items easier, the office supplies marketer is constantly tweaking …

More...

In International, News

November 1, 2002




super balance

All Superman had to do was jump over tall buildings. You, by contrast, must boost your facility’s operating performance, reduce costs, increase reliability, improve cycle time to market, and ultimately meet and exceed customer requirements. And oh, by the way, …

More...

In Contact Center, Opsandfulfillment_warehouse-20-03-2013

November 1, 2002




Listings

NEW LISTS
POWERHOUSE
The nearly 7,500 12-month buyers of the PowerHouse catalog are now available for rental. Customers, 60% of whom are women, spend an average of $60 an order on energy savers, solar lighting, and other items designed to provide “the power …

More...

In News

  1. 1
  2. ...
  3. 242
  4. 243
  5. 244
  6. 245
  7. 246
  8. 247
  9. 248
  10. 249