October 3, 2001




Alloy Acquires Dan’s Competition

New York–Teen apparel cataloger Alloy has acquired Mt. Vernon, IN-based Dan’s Competition, a cataloger of BMX biking equipment and related apparel targeting teen boys. Alloy has issued approximately 2.1 million shares of its common stock and paid $11 million in cash …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

October 1, 2001




The 3-D Customer

Everything is going digital. Just think of all the little computer chips that surround us — in our phones, TVs, CD players, watches, appliances, cash registers, even thermometers and blood pressure cuffs! Computerized “whatever” is standard in the United States today. …

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In Channel Integration, Contact Center

October 1, 2001




A Look at Victoria’s Secret Look Book

The secret to Victoria’s Secret’s 84-page Fall Look Book is less skin and more fashion apparel. While this is sure to disappoint fans of the company’s lingerie-clad supermodels, the Columbus, OH-based cataloger/retailer is hoping the book boosts sales of …

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In Marketing

October 1, 2001




listings

NEW LISTS
MAIL ORDER GIFT BUYERS
The more than 3.4 million households in the Mail Order Gift Buyers file include consumers who have purchased gifts through catalogs or other mailed offerings.Cost: $70/MSelects: state, SCF, zip, age, income, gender, credit card, …

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In News

October 1, 2001




Alloy Launches AlloY-Access Reports

New York–Teen apparel cataloger and media company Alloy and its teen research company, Y-Access, announced the launch of AlloY-Access Reports. The reports offer marketers, media, and analysts information about industry segments relative to the Generation Y demographic from a database …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

October 1, 2001




Eye on B-to-B: Lack of Co-operation

While consumer catalogers have long accepted cooperative databases, many of their business-to-business brethren have stayed on the sidelines. Some are skeptical about the effectiveness of the co-ops as a source of highly targeted prospects, while others fear that by joining, …

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In News

October 1, 2001




People News

Newark, OH-based golf products manufacturer/distributor GolfWorks has hired Al Bessin and Mark McCormick as co-CEOs. Bessin and McCormick had worked together at Musician’s Friend and at Golfsmith International.
Mount Laurel, NJ-based distributor of printing, publishing, envelope, labels, and forms …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 1, 2001




direct marketing salaries

Catalog
Marketing manager, business-to-business
Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a catalog is responsible for day-to-day marketing, creative, and operations for one or more catalogs.
Duties: Carries profit and loss responsibilities …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 26, 2001




Movers and Shakers

Dodgeville, WI-based Lands’ End named Terry Janes the director of finance and administration for its Corporate Sales division and promoted Doug Eklund to treasurer of the company. Eklund is a seven-year veteran with Lands’ End, most recently serving as treasury …

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In News

September 10, 2001




AIM Council Releases E-mail Guidelines

New York–The Association for Interactive Media’s Council for Responsible E-mail released its “Guidelines for the Practice of E-mail Merge/Purge.” AIM says the guidelines should provide e-mail marketers with greater mailing efficiency and list owners with safeguards to protect …

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In International

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