May 1, 2003




Setting Up An Affiliate Program

Without question, affiliate marketing can add sales. But it can also cause you headaches if you’re not careful in establishing and maintaining your program. Here, some tips to get you started:
Set your financial and marketing goals prior to launching …

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In Affiliate

May 1, 2003




People News

New York-based jewelry and gifts cataloger/retailer Tiffany & Co. appointed Jon M. King senior vice president-merchandising. King, previously Tiffany group vice president, will be responsible for the company’s demand management, category management/assortment planning, and product design.
San Francisco-based The …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

May 1, 2003




Listings

NEW LISTINGS
THOUSAND MILE CATALOG
Nearly 11,000 customers have purchased casual apparel and accessories from the Thousand Mile catalog during the past 12 months. Customers, 62% of whom are male, have an average household income of $60,000 and spend an average of $92 an order. …

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In News

May 1, 2003




Lists and Prospecting: Whipping Your List into Shape

It’s no surprise that the lingering recession combined with the war in Iraq has suppressed catalog prospecting. By some brokers’ estimates, list rentals are down 10%-25% from a year ago.
That means list rental income is down significantly too. So …

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In News

April 16, 2003




Lillian Vernon Corp. to be Sold

Rye, NY-based gifts and housewares cataloger Lillian Vernon Corp. (Amex: LVC) agreed to be sold on April 16. A private equity fund managed by New York-based Ripplewood Holdings will be the majority owner; New York-based media management firm ZelnickMedia will own …

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In News

April 15, 2003




Listings

NEW LISTS
HISPANIC CONSUMERS
This 12 million-name Hispanic database includes 658, 956 Hispanic-American catalog shoppers. They have a median age of 32 and a median income of 40,000.
Cost: $80/M
Selects: state, SCF, zip, age, income, gender, presence of children, bankcard holders, Internet-connected, homeowners, new …

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In News

April 15, 2003




The Top 20 Stories of the Past 20 Years

In an industry as broad as the catalog business — one that encompasses merchandising, marketing, fulfillment, and what have you — it’s tough to cull a definitive list of the most important stories of the past two decades. • But here at Catalog …

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In List & Data - Consumer

April 15, 2003




Production Page: Evolutionor Revolution?

Mechanicals. Waxers. Live type. Nonrepro pencils. If you’ve been in the industry for fewer than 10 years, those terms may mean nothing to you. But if you were involved in producing catalogs 20 years ago, they were once as much a part …

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In Lists & Data - Business-14-05-2013, News

April 15, 2003




People News

New York-based Return Path, a provider of e-mail change of address services, appointed Anita Absey vice president of sales. Before joining Return Path, Absey was director of client development for USADATA. She has also held senior sales management positions at …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

April 15, 2003




Lists and Prospecting: From Mag Tapes to Deliverability Software

Preparing for a catalog mailing 20 years ago was in many ways far simpler than it is today. When it came to renting lists, catalogers had far fewer selects to choose from, virtually no enhancements, and no cooperative databases to work …

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In News

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