July 18, 2001




Study: Most Teens Don’t Buy Online

New York—Today’s teens may be tech savvy, but that doesn’t mean they’re spending online. According to a recent study by Internet marketing research firm Jupiter Media Metrix, 89% of teens ages 13-17 have never made an online …

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July 18, 2001




Movers and Shakers

Minneapolis-based Fingerhut Cos. promoted Steven A. Lightman to executive vice president, catalog. Lightman is now responsible for the operations and management of Fingerhut’s core catalog and its subsidiary catalog businesses. Most recently, Lightman was president of the company’s …

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July 17, 2001




Who’s Hiring? Not Too Many Marketers

Owatonna, MN—A direct marketing employment survey shows that almost one-third of direct marketing companies have hiring freezes in effect. The study, conducted the week of July 9 by Bernhart Associates Executive Search/Wheaton Consulting Group, also shows that sales and …

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July 11, 2001




Survey: M-Commerce to Account for Few Online Sales

New York–Although 40% of the U.S. population is expected to subscribe to a wireless Web service by 2006, mobile commerce (or m-commerce) will account for less than 2% of all online shopping, according to a report by research firm Jupiter Media Metrix. …

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July 1, 2001




Getting Your Assets in Gear

Keeping Website content constantly fresh, new, and in sync with your catalog and other sales channels is a challenge. Then there’s the task of managing all that content — not to mention other digital assets such as code, templates, and fonts — …

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July 1, 2001




Falling Flat

Forget last fall’s double-digit circulation increases and expectations of equally heady sales boosts. Among the marketers interviewed by Catalog Age in late May through mid-June, just one in four plan to increase fall/holiday circulation this year. In fact, one-third …

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July 1, 2001




Market Sector Report: Tuning in to Electronics

Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories
This is the third in a series of Market Sector Reports being published in Catalog Age this year. The first report, on business-to-business school supplies, appeared in the February …

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July 1, 2001




New Web Catalogs

Aramark Uniform Services
Although Burbank, CA-based work apparel marketer Aramark Uniform Services had an information-only site for three years, in March it launched an online catalog with e-commerce capabilities. The site now sells work apparel, including jeans, boots, and polo …

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July 1, 2001




SHORT TAKES: Round Trip

An ominous crunch awakens you from peaceful repose in the stateroom of your retail luxury liner. Startled, you leap to the porthole and peer out to see a white shape looming in the moonlight. At first you think, “It’s not …

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July 1, 2001




XML: The Future

Extensible Markup Language, or XML, is rapidly revolutionizing the creation and publishing of digital assets. XML is a media-independent format that defines the different elements of an asset with custom tags, instead of defining the entire asset by file format. …

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