March 1, 1999




Overseas Success Stories

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made the most impact on international cataloging. Since the early 1990s, U.S.-based b-to-b catalog companies have …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

February 1, 1999




The price is right. . . or is it?

You need a stapler. So you surf to the Office Depot Website and find that the stapler you want costs $13.49…if you live in Stamford, CT. If you’re in Overland Park, KS, you’ll pay only $12.99 for the same model.
The …

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In Uncategorized

February 1, 1999




Qualifying your leads

With the high cost of printing and mailing, catalogers can’t afford to waste mailings on unqualified leads. Business-to-business marketers-particularly those mailing expensive directory-size books of industrial products, or those mailing to medical or public safety professionals-especially don’t want their catalogs …

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In Lists & Data - Business-14-05-2013

February 1, 1999




Uniting to promote e-commerce

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations took advantage of that tradition by dubbing the week after the Thanksgiving holiday National Online Shopping Week (NOSW).
Catalogers including …

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In News

February 1, 1999




Thinking outside the mailbox

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value customers who had bought that particular pattern and offer them the china at a special price. Another …

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In News, WEB CHANNEL: SEO/SEM

February 1, 1999




People

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.
Gift catalog Eximious has named Jeff Parnell as CEO. Previously Parnell had been vice president of marketing forthe Overton’s catalog.
Automotive parts and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 1999




Reaching into retail

Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s and early 1900s, when retailers such as Sears Roebuck, Montgomery Ward, and J.C. Penney pursued …

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In Lists & Data - Business-14-05-2013

January 1, 1999




Are SOHOs worth it?

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing number of home-based offices now exceed 40 million, according to Framingham, MA-based marketing consulting firm International Data …

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In News

January 1, 1999




The retail rush

What do Macy’s, Banana Republic, Toys ‘R’ Us, Wet Seal, Nine West, Claire’s Stores, and Abercrombie & Fitch have in common? They’re just a few of the national retailers that have recently launched catalogs. They’re also the latest manifestations of a …

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In Uncategorized

January 1, 1999




Spreading the Web word

Once upon a time, electronic catalogers thought the best way to attract Web customers was to advertise online-mainly through banner ads and key words on search engines. But more catalogers, both print and virtual-only, are finding they also need offline, …

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In Uncategorized

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