April 1, 2003




People News

Vernon Hills, IL-based CDW Government (CDW-G), a wholly owned subsidiary of CDW Computer Centers, has named Max Peterson vice president of federal sales. Peterson, who has also held vice president positions at Commerce One, Government Technology Services, and Semaphore, will …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

April 1, 2003




Listings

NEW LISTS
PARK’S COUNTRYSIDE GARDENS
Park’s Countryside Gardens catalog and Website has more than 57,000 12-month buyers. Customers, 71% of whom are women, spent an average of $55 an order. They have an average age of 55 and an average income of $40,000.Cost: $90/MSelects: …

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In News

April 1, 2003




Sneaker Solution

IN THE FIERCELY COMPETITIVE, uncertain world of Internet liquidation, Overstock.com uses what COO James Hyde calls the “sneaker solution” to keep the warehouse on its toes. Yep. Pickers in sneakers running around with carts, pulling stuff off shelves.
Theirs …

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In B2B, Opsandfulfillment_warehouse-20-03-2013

April 1, 2003




Opinion and Response

CATALOGS WE LOVE
Even if you never grasped the basics of the Dewey Decimal System, you’ve got to love the Gaylord catalog of furniture and supplies for libraries. The 730-page 2003 master catalog is, in fact, a library of best practices …

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In Shipping/Delivery

April 1, 2003




Catalog Analysis: Demystifying the B-to-B Financial Model

The business-to-business catalog financial model is quite similar to the consumer counterpart we discussed last column (“Understanding Catalog Financial Models,” February issue) other than the type of product being offered. But there are some critical differences between consumer and b-to-b …

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In News

April 1, 2003




Lists and Prospecting: Prospecting into Canada

Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada.
Although Canada’s economy has been lagging for several years, statistics from the Canadian Department of Finance indicate that things are turning …

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In News

April 1, 2003




Catalog Copy: Using Print Copy Online? Fuggedaboudit

Ever watch CNN? Ever watch CNN Headline News? Ever consider why the content isn’t parallel? ▪ Okay, a second question: Ever visit a catalog Website whose copy is ponderous, slow to mention price, and hair-tearingly frustrating at checkout? ▪ As hundreds, then …

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In News

March 27, 2003




Live from NEMOA: Bean Reinvests Savings

Cambridge, MA–Apparel and outdoor gear cataloger L.L. Bean has spent the past 18 months retrenching. During the past year alone, the company has eliminated 32 catalog editions from its mail plans, cut 2,300 unproductive catalog pages and 25% of its SKUs, and reduced …

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In News

March 25, 2003




New CT Tax to Hit Ad, Creative Agencies

(Promo) Advertising and promotion agencies are preparing to deal with a new Connecticut sales tax to be imposed on advertising services beginning April 1.
Advertising services related to the development of media advertising or cooperative direct mail advertising, such as layout, …

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In News

March 1, 2003




People News

Phoenix-based cataloger/retailer PetSmart has promoted Kenneth T. Hall to senior vice president/chief marketing officer. Hall has served in the role on an interim basis since October 2002, when Susanna Eiselsberg resigned from the position. Hall joined PetSmart in October 2000 …

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