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May 6, 2013




How the Perfect Checkout Page Can Deter Cart Abandonment

Shopping cart abandonment is a major concern in the ecommerce world. To help manage the problem, check out this infographic from Monetate for several tips on avoiding lost sales.

Source: marketingtechblog.com via ECOMpedia on Pinterest

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In Ecommerce, Infographics

April 17, 2013




Sears Holdings Launches Fulfilled By Sears

HOFFMAN ESTATES, Ill., April 17, 2013 /PRNewswire/ — Sears Holdings has launched Fulfilled By Sears, a turnkey fulfillment service that offers pay-as-you-go pricing for businesses seeking a simple, cost-effective solution to manage storage, picking, packing and shipping of customer orders from Sears …

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In Marketing, Marketplaces

happy-birthday-300

April 9, 2013




5 Tips for Memorable Birthday Emails

Who doesn’t love birthday emails?  Birthday emails can drive great results.  Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.

Here …

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In Email, Marketing

iStock_000023450619XSmall

April 3, 2013




Design for the Mobile Inbox

There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.  The two approaches are mobile aware and responsible design. 

Mobile aware involves simple design improvements.  The approach uses design-only tactics, …

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In Ecommerce, Mobile

March 12, 2013




Brown Printing Expands Mobile Solutions through Acquisition of Nellymoser

Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.

Campaigns typically include …

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In Catalog, Mobile

February 27, 2013




Tablet Users are Looking for the Physical World Experience

The shopping habit of the tablet user is one that should mimic the real world shopping experience. Consumers now want to feel as if they are browsing down the aisle of a brick and mortar store while using their tablet …

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In Ecommerce, Mobile

February 8, 2013




Gardiners Furniture Wins Super Bowl Bet

Gardiners Furniture owner Gary Mullaney took a chance with a Super Bowl bet of his own. According to The Baltimore Sun, if the hometown Baltimore Ravens returned a kick for a touchdown during Super Bowl XLVII on Feb. 3, then all …

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In News

January 7, 2013




Giving Data Direction To Minimize Shopping Cart Abandonment

Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance.

Online sales, catalog and interactive TV orders, soared during the 2012 holiday season.  Deloitte Consulting predicted that …

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In Content Mgmt, Ecommerce

January 3, 2013




Gap Acquires Specialty Retailer INTERMIX for $130 Million

Clothing retailer Gap, Inc. has acquired INTERMIX Holdco Inc., a specialty women’s apparel merchant, for $130 million.
INTERMIX, according to a press release, operates 32 luxury boutiques across North America, along with an ecommerce site. In the release, Gap states that …

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In Email, News

December 28, 2012




Using Split Testing and Retargeting to Boost Mobile Conversions

Back in 2010, even with all the recession-fueled belt-tightening, retailers were delighted to find that holiday sales had jumped 5.5% between early November and Christmas Eve.
That was the best news retailers could have gotten after widespread economic pain drove down end-of-year …

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In Analytics, Analytics

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