June 1, 2000




INTERNET: SEC to start online surveillance system

Stepping up its fight against securities fraud on the Internet, the federal Securities and Exchange Commission (SEC) in April announced plans to launch an automated online surveillance system to search Websites, message boards, and chat rooms for online fraud. While …

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In News

June 1, 2000




BRANDING: Creating the right logo

What should I consider when designing or redesigning a logo?
Glenda Shasho Jones: The following 10 points can help you design a new logo, or redesign an existing logo. Because a logo is such a crucial element of your business, you …

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In News

May 20, 2000




LIST & DATA STRATEGIES GLOSSARY

3602: Postal receipt used as verification of performance (shows dates of mailing and quantity mailed) for card packs and co-op mailings.
A/B test: Test of a marketing piece, campaign, or offer in which one group of recipients receives version A …

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In CRM, Lists & Data - Business-14-05-2013

May 20, 2000




POSTAL GLOSSARY

3602: Postal receipt used as verification of performance (shows dates of mailing and quantity mailed) for card packs and co-op mailings
AEC: Address Element Correction, U.S. Postal Service software that revises incomplete or incorrect address records.
Automation discount: Postage discount …

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In Uncategorized

May 16, 2000




CROSS-CHANNEL MARKETING GLOSSARY

80-20 rule: States that 80% of your revenue will come from the top 20% of your customers.
A/B test: Test of a marketing piece, campaign, or offer in which one group of recipients receives version A and the other, similar group …

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In CRM, Marketing

May 16, 2000




WEBSITE NAVIGATION GLOSSARY

Above the fold: The top part of a Web page that is visible without scrolling.
Advanced search function: Onsite search function that enables the user to further modify the query to produce narrower results.
ASP: Application service provider; a third-party …

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In mcm

May 16, 2000




ONLINE MARKETING GLOSSARY

Above the fold: The top part of a Web page that is visible without scrolling
Affiliate marketing: Using other online marketers as a source of referrals; payment is usually per click, per lead, or per sale.
Affiliate network: Third party …

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In Affiliate

May 1, 2000




STRATEGIES: Playboy’s Web play

With its initial public offering of Playboy.com – which includes the adult-entertainment Playboy catalog and the racier Spice catalog – set for the first half of 2000, Playboy Enterprises is banking on the Web to transform it into a vibrant …

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In Uncategorized

May 1, 2000




Wiping off the sweat

Few catalogers will tackle the topic, and it’s easy to see why. But when it comes to addressing the sweatshop issue, silence may not be golden.
Talbots, J.C. Penney, J. Crew, Nordstrom, Brylane, Brooks Brothers, and Dress Barn were …

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In Uncategorized

May 1, 2000




DMA catalog membership flat

Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog membership count has actually declined somewhat over the past three years.
In 1997, the DMA reported that out …

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