October 1, 2003




Catalog Tracker: Free S&H Losing Its Luster?

Continuing the trend started in April, Catalog Tracker in July received fewer catalogs than it had during the same month last year. But a new trend may have started: For the first time this year, a smaller percentage of mailers …

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In News

October 1, 2003




Production Roundtable: Deconstructing Production

Gather production professionals from more than a half-dozen catalogers into one room, and what do you get? A conversation, peppered with an array of acronyms, about technological advances and changing vendor relationships. The executives attending Catalog Age’s production roundtable, held …

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In Lists & Data - Business-14-05-2013

October 1, 2003




Doctors Foster & Smith Testing TV

Who says you can’t teach an old cataloger new tricks? Twenty-year-old pet supplies mailer Doctors Foster & Smith is launching its first TV ad campaign in October. The Rhinelander, WI-based cataloger is testing commercials on cable-TV networks including Animal Planet and …

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In News

October 1, 2003




Operations and Management: Small Catalogers, Big-Time Speed

Catalogers that receive tens or hundreds of thousands of orders a day, such as Lands’ End and L.L. Bean, have long had a dedicated Internet connection to their banks for the processing of credit-card orders. But catalogers processing fewer …

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In Shipping/Delivery

September 25, 2003




Live from Shop.org: 10 Trends in 30 Minutes

New York–Could you summarize the nation’s zeitgeist–and the likely effect on shopping habits–in a half-hour? Marian Salzman, chief strategy officer of Euro RSCG Worldwide, managed that feat during her luncheon presentation Sept. 25 at the Shop.org Annual Summit.
Before detailing 10 …

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In News

September 1, 2003




Listings

NEW LISTS
BIG YANK
This list consists of 12,919 12-month buyers of the Big Yank catalog and Website, which sell casual attire, outdoor gear, and accessories. Buyers, of whom 70% are women, are outdoor enthusiasts. They have an average age of 18, an …

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In News

September 1, 2003




Road Runner Speeds Up with DAM

Road Runner Sports was running out of time. The cataloger, which produced 12 books last year and was set to increase that to at least 16 this year, also mails postcards and fliers. Its 10-person production staff found meeting deadlines overwhelming.
So …

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In Lists & Data - Business-14-05-2013

September 1, 2003




Gold Award, Travel: Mountain Travel Sobek, 2003

“One of the finest presentations I’ve seen in a long time,” said one judge of Mountain Travel Sobek’s 2003 catalog. From front cover to back, each page flaunts exotic, colorful, and culturally rich images. The design of the book combines the …

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In News

September 1, 2003




Financial Update: Strategy Drives Second-Quarter Deals

Strategic add-ons accounted for most of the 17 industry mergers and acquisitions that occurred during the second quarter. Marketers as diverse as educational supplier Aristotle Corp., golf equipment cataloger/retailer Golfsmith International, and computer reseller Zones bought companies (Haan Crafts Co., …

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In News

September 1, 2003




Alloy Buys Rival Delia’s

In what may be one of the hottest pairings in teendom since Britney and Justin, teen apparel and sporting gear cataloger Alloy agreed on July 31 to buy its closest rival, $137.6 million cataloger/retailer Delia’s Corp., for $50 million. The combined company …

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