February 1, 1999




Uniting to promote e-commerce

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations took advantage of that tradition by dubbing the week after the Thanksgiving holiday National Online Shopping Week (NOSW).
Catalogers including …

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In News

February 1, 1999




Thinking outside the mailbox

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value customers who had bought that particular pattern and offer them the china at a special price. Another …

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In News, WEB CHANNEL: SEO/SEM

February 1, 1999




People

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.
Gift catalog Eximious has named Jeff Parnell as CEO. Previously Parnell had been vice president of marketing forthe Overton’s catalog.
Automotive parts and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 1999




Reaching into retail

Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s and early 1900s, when retailers such as Sears Roebuck, Montgomery Ward, and J.C. Penney pursued …

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In Lists & Data - Business-14-05-2013

January 1, 1999




Are SOHOs worth it?

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing number of home-based offices now exceed 40 million, according to Framingham, MA-based marketing consulting firm International Data …

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In News

January 1, 1999




The retail rush

What do Macy’s, Banana Republic, Toys ‘R’ Us, Wet Seal, Nine West, Claire’s Stores, and Abercrombie & Fitch have in common? They’re just a few of the national retailers that have recently launched catalogs. They’re also the latest manifestations of a …

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In Uncategorized

January 1, 1999




Spreading the Web word

Once upon a time, electronic catalogers thought the best way to attract Web customers was to advertise online-mainly through banner ads and key words on search engines. But more catalogers, both print and virtual-only, are finding they also need offline, …

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In Uncategorized

January 1, 1999




The big stories of the ’90s

It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back away from controversy, is celebrating the dawn of 1999 with a timeline of the …

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In Email

December 1, 1998




Web talent: recruit or retrain?

Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding qualified employees can be challenging. For the most part, catalogers combine existing resources and …

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In News

December 1, 1998




Strategic exchanges

Among the participants in Catalog Age’s 1998 Benchmark Report on Lists and Databases (see July issue), only 20% exchange names with competitors. But list exchanges are more than just a way to cut prospecting costs. Exchanges, which some list experts say can …

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