December 1, 2003




Lists and Prospecting: Re-evaluating Co-op Database Options

Until recently, if a consumer cataloger wanted to join a major cooperative database, it had two choices: the Abacus Alliance and Z-24, both founded in 1991. (A third option, SmartBase, was launched in 1995 by list firm Direct Media but was acquired …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

December 1, 2003




Brylane: How a Big Fish Is Getting Bigger

Walking toward Brylane’s headquarters on New York’s Seventh Avenue, you’ll trod atop a series of plaques embedded into the sidewalk honoring top-name designers — Calvin Klein, Ralph Lauren, and Vera Wang, to name just a few. They don’t call it Fashion …

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In News

December 1, 2003




BENCHMARK 2003: Critical Issues & Trends

How to cut costs without weakening their business continues to bedevil catalogers. Nearly four out of five respondents (79%) to Catalog Age’s 2003 Benchmark Survey on Critical Issues and Trends cited “the need to reduce costs without reducing offerings or services” as …

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In News

December 1, 2003




Catalog Tracker: Where Have All the Catalogs Gone?

During September, Catalog Tracker received 450 consumer catalogs. While that was enough to keep the mailbox filled, it was 19% fewer catalogs than the 558 received in September 2002.
The number of books received in one product category increased, however. Whereas Catalog Tracker (a …

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In News

December 1, 2003




People News

Vernon Hills, IL-based business-to-business technology products/services cataloger/retailer CDW Corp. has appointed Cindy Klimstra director of investor relations. Klimstra was previously assistant vice president of investor relations at Cobalt Corp.
New York-based apparel cataloger/retailer J. Crew Group appointed …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

December 1, 2003




Opinion and Response

HAVING HIS SAY
A Guide to Grassroots Action
Chris Bradley, president of Portland, ME-based bedding cataloger Cuddledown of Maine, on acting locally to lobby for postal reform
If you are like me, you have plenty to do with your current …

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In Shipping/Delivery

December 1, 2003




Listings

NEW LISTS
EDUCATORS PUBLISHING SERVICE
More than 66,000 teachers, tutors, and parents have purchased from Educators Publishing Service, which sells more than 800 titles of supplemental language arts programs and materials for students from kindergarten through high school. Buyers at school addresses …

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In News

November 25, 2003




ShopNBC Launches Print Catalog

Home-shopping TV network and online cataloger ShopNBC is now a print cataloger as well. Parent company ValueVision Media mailed the debut edition of the ShopNBC catalog to 150,000 of its top-spending customers on Nov. 1.
The 48-page catalog offers 200 gifts, such as …

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In Uncategorized

July 1, 1998




FTC reports on privacy

For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet is more efficient than government regulation when it comes to protecting privacy. But the Federal Trade Commission put …

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In News

June 1, 1998




Brave new call center

As the virtual nerve center of the catalog industry, the call center often functions as a cataloger’s only point of interactive customer contact. As such, your call center technology, whether inhouse or outsourced, goes a long way toward building and …

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