Research

| Ken Wood

MCM Outlook 2012-13 Report   Exclusive research downloads from the editors of Multichannel Merchant   The editors of Multichannel Merchant recently fielded their annual comprehensive survey examining the current state … Continue Reading →

5 Tips for Choosing an Ecommerce Technology Provider

| Raj Kumar Waghray

For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.

The Biggest Social Media Wins and Fails of 2012

| MCM staff

As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.

How Instagram and Twitter Can Affect Your Brand Engagement

| Erin Lynch

When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.

How to Design Beautiful Online Shopping Experiences

| Terry Costa

Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.