How 1-800-Flowers Creates a Unique Mobile Experience

| Jim Tierney

Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.

Case Study: Orvis Moves to Multichannel Media Production System

| Karlene Lukovitz

As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft

How B2B Merchants Use Social Media

| MCM staff

We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.

Is the future of Facebook for Business or Personal Use?

| Erin Lynch

Cloud marketing software provider Vocus has put together this infographic with stats from Gartner Research highlighting how brands are currently using social media and what trends are on the horizon. According to the infographic, even though some brands have been skeptical on how social media can bring in revenue, social commerce sales are expected to bring in $30 billion every year by 2015. Vocus also found that 50% of web sales will come from social media sites.