The Social Behavior of B2B Customers

| Erin Lynch

When it comes to the social media patterns of business-to-business customers, it’s hard to understand who is using what and why. Take a look at this infographic from the eCreative Internet Marketing Blog to get a better insight on you customers social behavior.

Day 1 Tweets from ExactTarget Connections #ET12

| MCM staff

Day 1 Tweets from ExactTarget Connections #ET12 Here are the top tweets from Day 1 of ExactTarget Connections #ET12 on Oct. 15, 2012 Storified by MultichannelMerchant

Storify: Tweets from #DMA12, Part 1

| MCM staff

Tweets from #DMA12 part 1 October 13, 14 and 15, 2012 tweets from DMA Annual Storified by MultichannelMerchant

Video Tips: Preparing for the Holiday Shopping Season

| Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.

What Makes a Perfect B-to-B Blog Post

| Erin Lynch

Besides creating interesting, relevant and timely content on their site, business-to-business bloggers need to pay special attention to this infographic from Eloquoa which points out some of the main mechanics that go into creating that perfect b-to-b blog post.

4 Tips for Effective Mobile SEO

| Erin Lynch

Mobile thinking and social media are just some of the things you need to be thinking about when looking into effective mobile SEO strategies, according to a presentation at the Search Marketing Expo East event in New York City by Adam Riff, SVP of digital strategy with MediaWhiz.

Retailers Could Generate Direct Sales with Facebook Collections

| Erin Lynch

With the launch of its Gifts program last month and Collections this week, Facebook is stepping up its focus in the ecommerce arena. But the move might not just been a win for the social media monster, retailers could reap the rewards too.

How to Deliver Relevance on Facebook

| Jim Tierney

Delivering relevance on Facebook keeps consumers following your brand. Learn how your brand can do on Facebook to engage customers more effectively and maintain relevance.