Facebook Launches New Gift Program

| Erin Lynch

Just in the time for the upcoming holiday season, the social media giant, Facebook, unveiled its new Gift program this week which allows users to send gifts from hundreds of merchants

Gold: Black Box Network Services

| Tim Parry

Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500,000 in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.

Silver: EA SPORTS, Madden NFL 13

| Tim Parry

The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

Bronze: L.L. Bean, Free Shipping

| Tim Parry

In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations

Crosschannel Case Study: EASPORTS Madden13

| MCM staff

The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

Crosschannel Case Study: L.L. Bean Free Shipping

| MCM staff

In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations