Jerry Storch: Bricks and Mortar Stores Not Dead

| Erin Lynch

In his keynote address at the National Retail Federation’s Shop.org Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don

Nike Basketball and Ty Lawson Blow Past the Competition

| Erin Lynch

Sometimes the best way to create buzz about your product is by having an amazing demostration. Nike Basketball did an amazing job with this video tweet of the Denver Nugget’s point guard Ty Lawson offering great dribbling technique to help you fly past the defenders. Uploading videos to your social media sites is one of the best ways for your customer to come back to check out your sites on a regular basis.

How Social Media Can Improve Email Campaigns

| MCM staff

Email is one of the best ways to connect with customers, and it is essential to engage with customers via social networks. So it makes sense that the value of both email and social media is even higher when they

The Customer Experience No Longer Ends at Checkout

| MCM staff

Consumers are most satisfied with the checkout process, the variety of products or brands offered and the ability to track their purchases. Online shoppers are least satisfied with the flexibility to choose a delivery date, rerouting packages and the hassle of returning or exchanging unwanted items.

DSW Builds Shoe-lover Community with Social Media

| Tim Parry

During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.