GIVEAWAY: Win free social media training!

| MCM staff

If you’re looking to up your game with social media training, then Multichannel Merchant has a giveaway you won’t want to miss. We’re giving away three FREE registrations to our exclusive social media education course – a $695 value. Read on to learn …

Lessons to Learn from Celeb Boutique’s Twitter Faux Pas

| MCM staff

Hours after 12 people were killed and 59 people were injured in a mass shooting in an Aurora, CO movie theater, Celeb Boutique decided to joke about a related Twitter hashtag. So what lessons can be learned from Celeb Boutique’s social media faux pas?

Twitterific Tweets from the MeritDirect Co-op

| Tim Parry

The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op:

How to Get Started in B-to-B Social Media

| Mary Ann Kleinfelter

An easy way to answer the second question is to look at one of the major choices of social media for b-to-b marketers, LinkedIn. It has been reported that LinkedIn, while clearly not the size of other, larger social media channels, is growing at a faster rate and produces high quality visit-to-lead conversion rates.

5 Customer Service Tips to Boost Online Sales

| Wendy Shooster

Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.

The Mobile Revolution: What Does it Mean for Contact Centers?

| Lauren Ziskie

This mobile revolution has consumers placing high demands on merchants to evolve their support models so they can resolve their issues on the fly, via their mobile or tablet device, and in between text messages. Here

4 Ways to Make Search Results Page More Engaging

| Terry Costa

The key is to build in features that present more products in a visually appealing way, and allow visitors to see enticing product details without having to click through to a product page. Such enhancements to your search results pages can dramatically improve your chances of turning a browser into a buyer.

Bare Necessities Launches Another Digital Catalog

| Jim Tierney

One month after launching two digital catalogs, intimate apparel merchant Bare Necessities has launched a new digital catalog for Chantelle, a French lingerie brand.