How the Store Experience is Influenced by Ecommerce

| Frank Kouretas

More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.

Optimizing Grocery Assortment for Omnichannel

| Julian Miller

Grocery assortment planning has been upended by omnichannel. Grocers were comfortable relying on broader, older models that identified underperforming products to remove from a store shelf, or leaning into models that focused on SKU rationalization. But assortment planning now presents an entirely new bag of challenges.