6 Ways to Maximize Your Mobile Promotions

| Jim Tierney

When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.

Here are six ways to maximize your new SMS program.

Backword: Engaging with Joaquin Ruiz

| MCM staff

Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.

Bare Necessities Launches Two Digital Catalogs

| Jim Tierney

Hoping to cash in on the burgeoning tablet commerce market, intimate apparel merchant Bare Necessities has launched two new digital catalogs designed specifically for a tablet shopping experience.

5 Questions to Ask About Social Media Customer Support

| Phillip Crowe

For many businesses, the social media component is a critical element for their contact center. As a contact center is the extension of the brand, social media is an extension of the service. It is one more form of interaction that today

Best Practices for Multichannel Systems Integration

| MCM staff

The variety of systems multichannel merchants rely on has expanded significantly in the last few years, expanding beyond the traditional order management, eCommerce, POS, fulfillment and database management and analysis applications to include everything from enterprise email management and demand forecasting to site search tools and content management platforms. Add to this the need to support social media, mobile commerce, and often a supply chain solution, and it