5 Tips for an Effective Pinterest Strategy

| Stephen Bulger

Does your company sell chain saws? There are probably better places for your brand to be (at least for now). But with the right strategy, maybe one geared toward wives of men who are into power tools, you could be successful. So if you determine that Pinterest is a match for your business, here are five tips for using it effectively.

Continuing the Customer Conversation In-Store and Online

| Jim Davidson

With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone. Here’s how you can continue the customer experience between the store and the ecommerce site.

Planning a Tablet Commerce Strategy

| MCM staff

When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.

5 Ways Contact Centers Can Use Web 2.0 Channels

| Lauren Ziskie

The voice of the customer has now amplified. This shift in consumer behavior does not signal the death of the contact center model, but an evolution in the way companies must address customer concerns. Here are 5 ways contact centers can connect with customers using Web 2.0 channels.

How Social Media Transformed Speck Products

| Jim Tierney

Speck Products wanted to boost its online sales and create a constant two-way dialogue with customers. Find out how Speck used social media to transform itself.

Get Social with Multichannel Merchant

| MCM staff

Multichannel Merchant is an active participant in social media channels. Here’s how you can follow us, and our staff.

3 Critical Copy Elements Your Catalog Can’t Live Without

| Matthew Fey

Be strategic and selective with your copy. Obviously, your catalog needs to have basic elements, like product names, prices, color/size options, quantities, whatever informs the purchase decision. Bolster the desire to keep reading with these three crucial copy elements your catalog must have.

Infographic: Merchants Have an Interest in Pinterest

| MCM staff

With more than 2 million and about 12 million unique visitors last month, Pinterest appears to be the next big thing in social media. And merchants are taking an interest: This infographic from social media think tank Sandbox and visual marketer Lemon.ly illustrates the rise of Pinterest and the brands that are using it.

Catalog Critique: Making the Most of QR Codes

| MCM staff

Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage