2011 in Review: Merchants Get Facebook Savvy

| Tim Parry

The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.

3 Last-Minute Tips to Boost Holiday Sales

| Ken Burke

Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to help shoppers across the finish line.

Location-based Marketing Year in Review

| MCM staff

2011 was the most exciting year yet for location-based marketing – full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they

Social Media Makes The Sale

| MCM staff

Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth.

How GaelSong’s Sales Rose 14.2% in November

| Tim Parry

GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.

Can QR Codes in Catalogs Lower PPC Costs?

| Brian Klais

QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.

Online Marketing New Year’s Resolutions for 2012

| Jim Davidson

In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape. With the peak holiday season wrapping up, let