Opinion: Be Multichannel, Not A “Channel Trender”

| Jonathan Larsen

As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?

How to Use Facebook as a Prospecting Tool

| Tim Parry

Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.

Hartz Signs Deal With Examiner.com for Targeted Social Media Engagement Program

| MCM staff

Examiner.com has announced a deal with The Hartz Mountain Corporation, utilizing Examiner.com’s innovative advertising platform, Examiner Connect. Focusing on pet health, the program will create word of mouth marketing through the creation of original and authentic pet care and health content, which is simultaneously relevant to the Hartz