Too Much External Coding Can Slow Your Site

| Tim Parry

Script coming in from Facebook is not the only thing that can slow a site down, though it’s evident in this case when you load Shop Rite’s circular pages. Any time you add third-party coding, you have to deal with additional sets out outside servers.

Email and Social Media: Better together

| Sherry Chiger

Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even

How to build links outside the box

| Stephan Spencer

LINKS ARE THE CURRENCY OF THE WEB: Not only do they drive traffic in their own right, they are also essential to high search engine rankings. Without

Social Studies: Harry & David

| Tim Parry

Food gifts merchant Harry & David may be in the news right now for the wrong reasons, but it seems Harry & David is not struggling all that badly with social media. Sure, it could do better, but there are a lot of things merchants need to do to get on top of their social media games. Here’s a look at how Harry & David is handling the world of social media.

Five Tips to Sell Social Media to Skeptics

| Paul Gillin

The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.