Leveraging Social Media for SEO

| Stephan Spencer

Now that Facebook.com has overtaken Google.com as the most used website on the Internet, some are questioning whether search engine optimization is still

Editor’s Note: The New Retail Reality

| MCM staff

THE NEWS THAT HOLIDAY RETAIL SALES had increased about 6% over 2009 is a sign that the economy is, if not rapidly rebounding, at least moving in the right

Brand alignment across channels

| Glenda Shasho Jones

It’s not easy to present a strong, unified brand across all media. In fact, this is one of the most pressing creative challenges marketers face today.

10 Tips to Create Great SEO-friendly Content

| MCM staff

One of the best ways to build search credibility is social media. A great blog post, for instance, is much more likely to get shortened, linked to, posted, tweeted, and re-tweeted, thus driving even more traffic to a website. How to you find or create great content? Here are 10 tips and tricks to consider.

Roaman’s Reveals Rebrand Online

| Tim Parry

Roaman’s has rebranded. The multichannel plus-size women’s apparel merchant began showing off its redesigned logo and catalog pages and its “All About You

Amy Africa: Black is the New Black

| MCM staff

Amy Africa, chief imagination officer at eight by eight marketing, says in her latest post on The Big Fat Marketing Blog that one of the best ways to turn your social media efforts

2010 Was the Year of Mobile Commerce

| Tim Parry

After a few years of articles and conference sessions that predicted, “This is the Year of Mobile Commerce,” its evident m-commerce finally arrived in 2010.

Planning for Post-Holiday Service

| Liz Kislik

Are you already anticipating the big sigh of relief you’re planning to heave as soon as the shopping season ends