From Diapers to Soap: Q&A With Quidsi’s Josh Himwich

| Tim Parry

On July 15, ecommerce company Quidsi launched the new ecommerce site Soap.com, just five years after it started Diapers.com. Josh Himwich, director of ecommerce solutions for Quidsi, talked to Multichannel Merchant senior writer Tim Parry about the new site launch.

Online Gift Cards Pick Up Steam

| Tim Parry

Not only are gift cards still hot, the medium has quickly gone from paper to pixels, according to Lauren Freedman, president of ecommerce E-tailing Group.

Bounce-backs 2.0: Going beyond the print channel

| Lois Brayfield

Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew that the laws of classical mechanics Newton discovered

The second great law

| MCM staff

The world of direct response recognizes four Great Laws. The Laws apply to copy for all the media we use and misuse direct mail, email and social media,

Merchants Obsession Over Print

| MCM staff

AT THE NEMOA FALL CONFERENCE LAST MONTH, one of the sessions described five ways that marketers fail their companies. Two really resonated with me: that

Urban Outfitters CEO on Business, Brands and Blogs

| Melissa Dowling

Lifestyle apparel and home decor merchant Urban Outfitters seems to do everything right. But like many multichannel, multititle retailers, Urban Outfitters has struggled with channel competition.