Ten Tips for Curtailing Online Coupon Fraud

| MCM staff

With marketing budgets tighter than ever, store-based retailers have been moving from traditional print–newspapers and direct mail–to digital media to drive sales

Digital prospecting takes hold

| Tim Parry

It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National

Negotiating parcel contracts for 2010

| Rob Martinez

With the 2010 FedEx and UPS general rate increases now implemented, many shippers are feeling the squeeze on their transportation dollars. Needless to

Negotiating parcel contracts for 2010

| Rob Martinez

With the 2010 FedEx and UPS general rate increases now implemented, many shippers are feeling the squeeze on their transportation dollars

How Real-Time Search is Changing Social Media

| Lisa Wehr

Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.