Companies Banning Social Media At Work

| Tim Parry

According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.

How to Build Your Online Community

| Tim Parry

If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.

Social Media is Swell, But Don’t Forget the Basics

| Lisa Wehr

People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can

Service is the Soul of SimplySoles

| Jim Tierney

How do you boost customer loyalty? For online shoes merchant SimplySoles, the key is making the online experience as intimate as possible, says owner/founder Kassie Rempel.

Want Google rankings? Build up your links!

| Stephan Spencer

You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that

Four degrees of customer centricity

| Francey Smith

Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we

Out of the box experiences

| Lois Brayfield

How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles of the ordinary, everyday promises of quality,