How Lehman’s Uses Social Media

| Melissa Dowling

You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media.

Steve Spangler’s Jeff Brooks on Award-Winning E-commerce

| MCM staff

What made Steve Spangler Science the MCM Awards Website of the Year? Chief operating officer Jeff Brooks talks about how the merchant used analytics, word of mouth and social media to carve its e-commerce niche.

Retailers Rapidly Adopting Social Media

| MCM staff

The penetration of social media tools within brand and retailer organizations is extremely high, given the length of time these tools have been around, according to a study released by e-commerce consultancy the e-tailing group and software provider PowerReviews.

Fine-Tune Your Site for the Holiday Season

| James Gardner

In this high-pressure environment, providing a rich, seamless and unique e-commerce experience will be critical to capturing customer attention and driving sales. Here are a few things to keep in mind.

Computer and High-Tech Equipment

| MCM staff

Black Box Corp., Musician’s Friend: Gold | Crutchfield Corp. : Silver | Computer and High-Tech Equipment

How E-mail Marketing and Social Media Can Work Together

| Ryan Buchanan

Although we tend to think of e-mail and social media marketing avenues as mutually exclusive, they often make for more compelling and effective campaigns when merged into one fully integrated online marketing campaign.

How Customer Loyalty Differs Online

| Michael Greenberg

The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.

Twitter Better for Nonsense than Business Sense

| Tim Parry

Are you still thinking about using Twitter as a channel to communicate with your customers? If so, keep in mind there’s a lot of clutter to cut through. More than 40% of all tweets are “pointless babble.”

Sinking Your Teeth Into Twitter and Facebook

| Tim Parry

You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?