R U Ready 4 QR Codes?

| Tim Parry

CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital

Merchandising the Web way

| Lauren Freedman

Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;

MCM Awards 2008

| MCM staff

It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,

All atwitter

| Stephan Spencer

Just when you think you’ve gotten your head around blogging, along comes this whole phenomenon and the popular service that’s fueling the trend, Twitter.

The multichannel trilogy

| MCM staff

You’ve probably been in this management meeting: The vice president of marketing has gathered the marketing director, catalog manager, creative director,

Let’s Get Social: Lessons Learned From Pleo

| Lisa Wehr

Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.

When done right, a social network can turn customers into advocates