Beyond PCI DSS: Taking the Next Step in Data Security

| Gary Palgon

Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn’t stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers

Be a converter

| Stephan Spencer

What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help

Can you handle your customer truth?

| Wendy Lynes

Want to transform customer insight into multichannel success? All you have to do is take an analytics-driven approach. But that’s typically easier said

Social discourse

| MCM staff

The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0

Customer-Centric Communication

| MCM staff

Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation

From clicks to bricks

| Bob Armour

Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop

Eastwood gets social

| Tim Parry

Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.

A Delicate Balance: Privacy and Personalization

| Meyar Sheik

Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.