Are you experiential?

| MCM staff

The little girls who arrive at American Girl Place dressed like the dolls they hold in their arms show what’s possible when merchants take an experiential

Answerbag’s Show and Tell

| Brian Quinton

“I can’t learn something from a book; I have to see it being done.” If you haven’t said that yourself, you probably know someone who has. (Probably after buying furniture … Continue Reading →

Defending yourself against the Blogs

| Tim Parry

A favorable mention on someone’s blog can be a boon to your business. But negative feedback on another blog can be more detrimental than you could imagine.

Live from DM Co-op: DMA’s Greco on the New “Three R’s”

| Tim Parry

White Plains, NY–Technology has given direct marketers more ways of getting their messages to the masses than ever before, but consumers also have more ways to turn off those lines of communication, Direct Marketing Association president John Greco said in his April 27 keynote speech

Web Classifieds Get Social with Expo

| Brian Quinton

The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites. Google Base is beta-testing its big brand name as a marketing site where users can post whatever content they wish, including retail goods for sale. Even eBay is in the classifieds business, and last week saw the launch of Vast.com, an online classified player that says it has 15 million listings scraped from 50,000 Web sites. Now into this fray steps Microsoft.

Taking Surer Aim on Contextual Ads

| Brian Quinton

Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let

I Spy

| Joshua Lin

Identity theft has been all over the media during the past year, and with good reason: It’s an increasing problem for both consumers and merchants. According