October 1, 2008




Backword

MEXICO’S POST OFFICE THINKS PINK

// //= 0) || navigator.userAgent.indexOf(“WebTV”)>= 0) {document.write(”);document.write(”) } //]]> JobZone Search and post jobs for the Multichannel Merchant. Including jobs for brand & agency marketers, e-commerce, catalog marketers, ops & fulfillment, direct marketing and more. Click …

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In CRM

September 1, 2008




Competitive benefit is king

2008 MCM AWARD WINNERS COPY
The combination of fierce competition and merciless judging is certainly a reason every winner — in fact, make that every finalist — in this year’s exceptionally powerful group of entries should feel considerable pride.
Some of the winners …

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In Uncategorized

September 1, 2008




Slim-Jims Smarts

Many Recent Reports Foretell the Demise of the letter-size booklet, or “slim-jim” catalog. These articles have heaped unfair criticism on the U.S. Postal Service and industry experts who have been working hard to resolve the challenges and keep slim-jim …

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In Uncategorized

August 1, 2008




Getting creative

Your catalog creative has to entice people to open the book; it must make the products look their best and inspire customers to buy. So catalog design isn’t an option when looking for places to cut costs.
Or is it?

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In Print Channel

July 1, 2008




Jockey unveils apparel title

Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog dropped May 5 and went to 500,000 households. Roughly 80% of the slim-jim-size books mailed to house file …

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In Uncategorized

June 6, 2008




Jockey Bares New Apparel Catalog

Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand has launched its first apparel catalog.
The catalog dropped May 5 and went to 500,000 households. Roughly 80% of the slim-jim-size books mailed to house file names, and …

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In Catalog, News

June 1, 2008




Slim-jims get squeezed

Letter-size catalogs, aka “slim-jims,” have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim requirements by the U.S. Postal Service threatens to wipe out significant savings.
Thanks …

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In Catalog, Print Channel

June 1, 2008




Slim chances

Does the U.S. Postal Service hate catalogs? From the major rate hike it imposed on them in 2007 to the proposed restrictions on “slim-jims,” or letter-size catalogs, it certainly seems like the USPS is doing everything in its power to …

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In Catalog, Print Channel

May 1, 2008




Word-watching for fun and profit

As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection. But hey, this is the Internet era, and a flood of competition is the name …

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In Catalog, Print Channel

February 1, 2011




Getting Them to Buy

As with most financials these days, sales for holiday 2010 were pretty good if you compare them with 2009, and great if compared to 2008.
According to the National Retail Federation’s, preliminary stats for 2010 holiday sales, November and December sales rose 5.7%, to $462 billion, …

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In Channel Integration, Cross Channel

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