August 1, 2009




Slimmer Pickings

The tall, skinny catalogs affectionately known as slim-jims are soon to be scarce, once the latest U.S. Postal Service modifications kick in on Sept. 8. The main sticking point with the new rules is the requirement for three non-perforated tabs …

More...

In Catalog

May 27, 2009




Murad Shares 11 Strategies to Drive Sales

The first quarter was a disaster for many merchants, but skin, hair and body care products company Murad broke records this past March with the highest monthly sales during the past 20 years. It’s not just that beauty products tend …

More...

In Marketing

May 22, 2009




Live From the ACMA Forum: Death Knell for Slim-Jims?

Washington—It looks like the slim-catalog might be dead. Or at least, near death. During Wednesday’s session, “The Skinny On Slim-Jims,” at the second annual National Catalog Advocacy & Strategy Forum, Larry Davis, vice president of marketing for jewelry and …

More...

In Uncategorized

May 6, 2009




Live From ACCM: Harry & David’s Winning Ways

New Orleans – What makes an award winning catalog? Neal Schuler, senior vice president for food gifts mailer Harry & David, took attendees inside his 75-year-old company’s bag of tricks during his presentation, “Secrets of an award-winning catalog,” at the ACCM …

More...

In Marketing

May 1, 2009




Bassett Downsizing DCS, Staff and Catalog

Bassett Furniture Plans to Save $7 million to $8 million a year with a new cost-cutting plan. The company’s fourth-quarter sales fell 19%, to $62 million; Bassett also posted a net loss of $37.8 million during the quarter.
How will Bassett save up to $8 million? …

More...

In Uncategorized

April 24, 2009




DVDs Merchants Doing Fine

Are you staying at home more these days? Many consumers are, thanks to the economy. And that’s been good for some catalogers, such as the companies selling specialty DVDs.
Kino, for instance, specializes in classics and foreign language arts …

More...

In Uncategorized

March 21, 2009




Bassett Downsizing DCs, Staff and Catalog

Bassett Furniture plans to save $7 million to $8 million a year with a new cost-cutting plan. The company last month announced its fourth-quarter sales fell 19%, to $62 million. What’s more, it posted a net loss of $37.8 million during the quarter. How …

More...

In Uncategorized

March 1, 2009




Ross-Simons VP Makes New Appeal to Save Slim-Jims

After Catalogers Got Walloped with a massive postal rate hike two years ago, many switched to letter-size booklets or slim-jim catalogs to keep costs down. But these catalogs have been under scrutiny by the U.S. Postal Service because they …

More...

In Uncategorized

February 1, 2009




Circulation techniques

When you should change your catalog circulation plan and — more important — how to change it is often determined by necessity. And multichannel marketers have definitely had to make some recent changes out of necessity.
Situational circulation changes are specific tactics …

More...

In Data & Analytics, Ecommerce

January 27, 2009




Ross-Simons VP Makes New Appeal to USPS

Catalogers been slammed with high postage increases—namely the massive rate hike of 2007—and many have cut circulation as a result. Is there any way to stop this vicious cycle? Yes, according to Larry Davis, the vice president of marketing …

More...

In Catalog, News

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8