How Ecommerce Network Design Is Being Reshaped

| Mike O'Brien

A recent trend in ecommerce network design supports a strategy of “getting product closer to the customer,” a more efficient model that delivers on service-level promises. Then came COVID-19, upending everything and accelerating the pace of change in inventory and supply chain strategy, in turn affecting network design. Retailers and analysts discuss the current state and where it’s headed.

ChatGPT, Generative AI and How They’re Impacting Retail

| Mike O'Brien

ChatGPT, the generative AI tool based on Microsoft-backed OpenAI technology, is creating media buzz on a new level, with its much-touted ability to create human-seeming language, content and interactions for just about any business or private context. It’s also causing major disruption in retail, even as ethical and legal issues arise.

Looking at Ecommerce Returns in a New Light

| Mike O'Brien

While ecommerce returns continue to soar and cost retailers both in terms of actual dollars and the bad customer experience, there are practical ways to reduce the rate, make the process more efficient and leverage the customer opportunity, attendees were told at the NRF 2023 Big Show in New York.

Making Loyal Customers Out of Holiday Shoppers

| Sai Koppala

How can you ensure your holiday campaigns don’t just churn out one-time conversions but create loyal customers? By designing a high-quality purchase experience that make shopping easy, rewarding and enjoyable; crafting engaging content; and cultivating an identity-driven connection with gate loyalty offers.