January 2, 2016
From Catalogs to Ecommerce to Omnichannel, So Much Has Changed in My 10 Years With Multichannel Merchant
10 years ago today, I was late for work, my first day as a Senior Writer for Multichannel Merchant.
There was probably a light dusting of snow on the road. And I figured, based on my prior 6 years with the parent …More...
January 16, 2016
January 14, 2016
Pitney Bowes Inc., a global technology company that provides innovative products and solutions to power commerce, today announced the acquisition of Enroute Systems Corporation, a cloud-based, software-as-a-service enterprise retail and fulfillment solutions company. Enroute’s capabilities complement and expand Pitney …More...
January 11, 2016
In these days of fast shipping, customers expect their order to arrive on their front doorstep in a plain brown box with some bubble wrap and a receipt.
But by creating a tremendous unboxing experience for the customer, some ecommerce …
December 16, 2015
Product Information Management: Your Key to Success In a Constantly Evolving Omnichannel Environment
As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and …More...
January 6, 2016
If Macy’s, Inc. was hoping for a modern-day Miracle on 34th St. the holiday season, it didn’t get one.
Citing warm weather in the Northeast as a deterrent to comp sales, Macy’s announced that its comparable sales on an owned …More...
December 31, 2015
The ball in Times Square will drop in just a few hours, and Ryan Seacrest will let the world know 2016 is here.
With the year about to come to an end, here’s a look at the Top 10 stories that shaped …More...
In Must Reads
December 28, 2015
Countless articles have been written about the differences between omnichannel and multichannel marketing. But the only thing you really need to know is that one provides a seamless customer experience while the other can leave shoppers feeling a bit fragmented.
December 28, 2015