b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

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May 21, 2014




Living Social: What is Your Social Graph and How is it Used?

In this age of social, you might have heard the term social graph bandied about. But, what is it and how is it used? Simply put, a social graph is your online social footprint. More specifically, it is the historical …

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In Marketing, Must Reads

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

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June 28, 2013




Social Media Contributes to Steady Ecommerce Growth

U.S. online retail sales are expected to reach $370 billion by 2017. Social media is a contributing factor to ecommerce growth.  Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing  social media, according to …

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In Customer Service, Ecommerce

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June 27, 2013




Brands Head to Social Media for #Equality

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

[View the story “Brands …

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In Blog, Cross Channel

Instagram and Facebook apps in Apple iTunes

June 26, 2013




What New FTC Rules Mean to Your Social Media Program and Brand Reputation

FREE ON-DEMAND WEBINAR

The FTC recently updated their disclosure guidelines. Is your program in compliance?

The FTC has drawn a big, red line clarifying what some marketers considered “debatable” in the past. If your agency and partners haven’t explained these …

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In Webinars

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June 11, 2013




Streamline the Supply Chain With Social Media

Social media has been used to improve various parts of the supply chain, according to an infographic by SupplyChainOpz.  The infographic illustrates 10 actions in four different categories including supply chain, event management, relationship management, supply chain collaboration and information technology.

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In Infographics, Operations & Fulfillment

social-media

June 10, 2013




Making the Most of Social Media Engagement

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven …

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In Contact Center, Cross Channel

Hitler-Tea-Pot-JCP-300-cropped

June 10, 2013




Preparing for Social Media Mishaps

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media …

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In Amazon, Channel Integration

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