social-infographic-loyalty-300

May 29, 2013




Gain Brand Loyalty through Social Media

The amount of people connecting through all the social media sites across the world is astounding. Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people …

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In Cross Channel, Ecommerce

facebook-mobile

May 22, 2013




Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …

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In Cross Channel, Ecommerce

FB-and-Twitter

May 9, 2013




Using Social Media as a Customer Service Tool

Shoppers are becoming more and more engaged with brands through social media. While they may not interact with most brands on a daily basis, consumers have no problem voicing their concern or praise to a brand on sites like Facebook, …

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In Contact Center, Cross Channel

social-media

May 8, 2013




5 Ways to Make Your B2B Social Media Posts Stand Out

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. In fact, according to a recent article from Social Media B2B, marketers in the industry are …

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In Amazon, B2B

10_years_ecommerce_300

April 17, 2013




B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …

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In B2B, Ecommerce

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

March 20, 2013




More Merchants Monitor Social Media than Offer Live Chat

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey.

According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% …

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In Contact Center, Customer Service

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